Grassfed Plant-Based
PROJECT OUTLINE
Restaurant branding for Grassfed, a plant-based burger and ice-cream bar. The Grassfed logo concept is a fun and playful concept with a burger poking it’s tongue out in an expressive way. Aimed at connecting with a younger audience, it uses an iconic burger, combined with a plant icon to re-inforce that it is a plant based establishment. This icon was developed with the view of it becoming a well-known icon in the plant-based community.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Packaging design
+ Collateral design
+ Project management
PROJECT OUTLINE
Restaurant branding for Grassfed, a plant-based burger and ice-cream bar. The Grassfed logo concept is a fun and playful concept with a burger poking it’s tongue out in an expressive way. Aimed at connecting with a younger audience, it uses an iconic burger, combined with a plant icon to re-inforce that it is a plant based establishment. This icon was developed with the view of it becoming a well-known icon in the plant-based community.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Packaging design
+ Collateral design
+ Project management
THE LOGO
The logo was designed to become an icon in the plant-based community. The idea behind the symbol was a burger icon with a leaf poking out to reference back that the burger establishment is entirely plant-based. this logo has been used for various things to showcase it’s versatility. A few applications were branding stamps for their burger buns, paper designs and the owner even tattoo’d it on his finger.
Grassfed scored by having an iconic brand and becoming the go to plant-based burger restaurant in Brisbane.
