I Heart Brownies
PROJECT OUTLINE
Since 2012, I Heart Brownies have been creating the perfect brownie – and the perfect iconic brand.
Taking inspiration from the iconic heart shaped brownie range we developed a bold brand which uses a combination of solid patterns, stripes and blocks of colour. The inspiration came from seeing how the brownies were placed in the box create symmetrical patterns, whether they are stacked side by side or upside down they have a distinct look which formed part of the brand identity. We designed their branding, restaurant fit-out, packaging
The iconic sayings and icons were incorporated into fun patterns to create a brand that is “gram worthy”, creates conversation and has customers clammering over the brownies.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
PARTNERS
We worked alongside Woodland Shopfitting for the shop fit-out who designed and built the breathtaking 70’s inspired concept store on the Sunshine Coast.
DELIVERABLES
+ Brand Identity
+ Packaging Design
+ Restaurant Design
+ Menu Design
+ Signage Design
+ Project Management
PROJECT OUTLINE
Since 2012, I Heart Brownies have been creating the perfect brownie – and the perfect iconic brand.
Taking inspiration from the iconic heart shaped brownie range we developed a bold brand which uses a combination of solid patterns, stripes and blocks of colour. The inspiration came from seeing how the brownies were placed in the box create symmetrical patterns, whether they are stacked side by side or upside down they have a distinct look which formed part of the brand identity. We designed their branding, restaurant fit-out, packaging
The iconic sayings and icons were incorporated into fun patterns to create a brand that is “gram worthy”, creates conversation and has customers clammering over the brownies.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
PARTNERS
We worked alongside Woodland Shopfitting with the wall graphics who designed and built the breathtaking 70’s inspired concept store on the Sunshine Coast.
DELIVERABLES
+ Brand Identity
+ Packaging Design
+ Restaurant Design
+ Menu Design
+ Signage Design
+ Project Management
I Heart Brownies scored by positioning themselves as the known brownie treat with their iconic heart shaped brownies and red and pink branding.
