Hillside Retreat

PROJECT OUTLINE

The Hillside Retreat is a property development project based in Bli Bli on the Sunshine Coast requiring branding. The goal was to create a property brand that appeals to sea changers and people who love nature and space, wanting to make a lifestyle change. The features of the property development are the positioning on a hill on the Sunshine Coast so it was important to translate this in the brand and imagery, giving a feeling of spaciousness.

The colours chosen are reflective of the sand of the beach and the deep lush hills that is the Sunshine Coast Hinterland. A custom typographic treatment was applied to the brand to create a slight curve, reflective of the hillside to highlight the main selling point of the development.

TOOLS

+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop

DELIVERABLES

+ Brand identity design
+ Collateral design
+ Project management

PROJECT OUTLINE

The Hillside Retreat is a property development project based in Bli Bli on the Sunshine Coast. The goal was to create a brand that appealed to seachangers and people who love nature and space wanting to make a lifestyle change. The features of the development are the positioning on a hill on the Sunshine Coast so it was important to translate this in the imagery, giving a feeling of spaciousness.

TOOLS

+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop

DELIVERABLES

+ Brand identity design
+ Collateral design
+ Project management

Hillside Retreat Property Branding Sunshine Coast
Hillside Retreat Property Branding Sunshine Coast
Hillside Retreat Property Branding Sunshine Coast
Hillside Retreat, facebook banner design of happy couple on the hills - Property Branding Sunshine Coast
Hillside Retreat, image of happy couple on the hills - Property Branding Sunshine Coast
hillside colour palette, property branding. Yellow, deep green and grey.
KIND WORDS

Lauren assisted me with graphic design services for my new business and also with the development of my website.

Her design work is on-point and communication is fantastic. Extremely happy I chose Lauren to help build my new brand!

HENRY LEDINGHAM — AFFIRMO