Urban Cribs
PROJECT OUTLINE
Urban Cribs makes functional, sophisticated modular homes to suit
a style savvy buyer.
A brand was created with a perfectly square, modern typeface fitting with the modular homes concept. A colour palette of warm tones, charcoal and a neutral green was chosen to nod to the environmental impact Urban Cribs proudly stands by whilst still appealing to their upmarket customer.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Website design
+ Collateral design
+ Project management
PROJECT OUTLINE
Urban Cribs makes functional, sophisticated modular homes to suit
a style savvy buyer.
A brand was created with a perfectly square, modern typeface fitting with the modular homes concept. A colour palette of warm tones, charcoal and a neutral green was chosen to nod to the environmental impact Urban Cribs proudly stands by whilst still appealing to their upmarket customer.
We worked with our print partners to choose a premium, textured stock with a laminate to avoid spillage marks, finished with a hot copper foil, which created a high-end product.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Website design
+ Collateral design
+ Project management
THE LOGO
The typography is a customised premium typeface, which fits into a square grid. This particular font has unique finishes, particularly on the R and fits within a square grid which helps balance the eye and re-inforces the modular home concept.
