Australian vEEF®
PROJECT OUTLINE
Australian vEEF® are a plant-based brand created in 2018 by award-winning chef Alejandro Cucino. They have a delicious and innovative range of meat alternatives to appeal to the broader audience in the plant-based market.
They required the brand identity for vEEF®, marketing collateral, website and the packaging design for the launch of their range of products.
The target market of vEEF® are food lovers who are plant-based and want a burger experience that is big – in your face – tasty. The packaging design and website design were bold and personality-driven, using bold colours and the photos of the delicious burgers to attract the consumer.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Packaging design
+ Website design & development
+ Collateral design
+ Project management
PROJECT OUTLINE
Australian vEEF® are a plant-based brand created in 2018 by award-winning chef Alejandro Cucino. They have a delicious and innovative range of meat alternatives to appeal to the broader audience in the plant-based market.
They required the brand identity for vEEF®, marketing collateral, website and the packaging design for the launch of their range of products.
The target market of vEEF® are food lovers who are plant-based and want a burger experience that is big – in your face – tasty. The packaging design and website design were bold and personality-driven, using bold colours and the photos of the delicious burgers to attract the consumer.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Packaging design
+ Collateral design
+ Web design & development
+ Project management
THE LOGO
The custom typeface see’s the lowercase “v” leaning intowards the “EEF”, this highlights there is something different about it and the v, even though lowercase, dominates the other letters. Adding an angle to the end points of each arm creates a style which moving forward you can use for background graphics, packaging and will create a distinct look for your brand. It also references a revolution is happneing with the forward motion, lean of the logo.
Website Design
We developed the original website for vEEF® to introduce their products and create an easy portfolio to view their products. We developed the brand to have hand drawn graphics, bright colours and loads of personality which translated through the custom designed banners on the website.
