Duchess of Sweet
PROJECT OUTLINE
Duchess of Sweet Rocky Road is like no other. Handmade fruit jelly and vanilla marshmallows are combined with roasted nuts, coconut and decadent Belgian chocolate for an indulgent flavour experience. Australian-owned and operated, they strive to create exceptional products using the best ingredients.
The strategy of the design was to reposition Duchess of Sweet as a premium, luxurious product. We wanted the target audience to feel like they are purchasing a decadent treat, giving them permission to indulge or feel proud to give as a gift at a special event. Think wedding favours and high teas.
When developing the range we took inspiration from the rococo drawing rooms, creating a luxurious range of custom patterns and a bold colour palette to elevate the product and the brand.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Packaging design
+ Project management
PROJECT OUTLINE
Duchess of Sweet Rocky Road is like no other. Handmade fruit jelly and vanilla marshmallows are combined with roasted nuts, coconut and decadent Belgian chocolate for an indulgent flavour experience. Australian-owned and operated, they strive to create exceptional products using the best ingredients.
The strategy of the design was to reposition Duchess of Sweet as a premium, luxurious product. We wanted the target audience to feel like they are purchasing a decadent treat, giving them permission to indulge or feel proud to give as a gift at a special event. Think wedding favours and high teas.
When developing the range we took inspiration from the rococo drawing rooms, creating a luxurious range of custom patterns and a bold colour palette to elevate the product and the brand.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Brand identity design
+ Packaging design
+ Project management
THE LOGO
We simplified and modernised the crown so it complimented the packaging and had a high-end chocolatier feel to it. By adding the tagline “Artisan Confectionery” we’ve elevated the logo to sit within the high-end chocolate space.
Duchess of Sweet scored by increasing the retail price and making their way into higher end retailers across Queensland.
