Republic PR
PROJECT OUTLINE
I was brought in to design a promotional beer packaging piece for Republic PR. Being a huge fan of craft beer this was a delight to work on, the concepts had to fit within the Republic brand but also feel like a craft beer experience for their clients.
The end result was beer packaging that is sleek and timeless with a custom box that had a craft finish.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Packaging design
PROJECT OUTLINE
I was brought in to design a promotional beer packaging piece for Republic PR. Being a huge fan of craft beer this was a delight to work on, the concepts had to fit within the Republic brand but also feel like a craft beer experience for their clients.
The end result was beer packaging that is sleek and timeless with a custom box that had a craft finish.
TOOLS
+ Adobe Illustrator
+ Adobe Indesign
+ Adobe Photoshop
DELIVERABLES
+ Packaging design
THE concept
As this was a promotional piece we wanted to be subtle with the branding, to create a label that felt like a craft beer brand. Using the Republic PR logo as the basis for the concept, the label design was built around the 2 rectangular stripes of their pencil icon, highlighting the words Republic and Pale. Hand written typography was printed for the batch and year numbers.
